Cloudmonster Reels

On Running · Approved

CW
Back to pipeline

On Running

Cloudmonster Reels

Due May 18Contact: Mark Tanner$4,800

Brief

Campaign brief

On Running is launching their cloudmonster reels initiative across paid social and organic channels. We're producing premium UGC that highlights authentic morning rituals and product integration in a documentary, cinematic style. Tone should feel elevated, intentional, and confident — never overly polished.

Scope

Deliverables

  • 1x TikTok-style UGC video
    Submitted
  • 1x Instagram Reel
    Submitted
  • 3x raw clips
    Pending
  • 5x product photos
    Pending

Standards

Content requirements

  • Vertical 9:16, 4K minimum
  • Natural light preferred
  • Voiceover, no music bed
  • Brand product visible in first 2s
  • Authentic, unscripted feel
  • Caption-friendly framing

Notes

Revision notes

Mark Tanner · 2d ago

Loving cut #2 — can we tighten the intro by ~1.5s and bring product label into focus a touch earlier?

Mark Tanner · 5d ago

Concept deck approved. Greenlight to shoot.

Timeline

  • Apr 12

    Inquiry received

  • Apr 18

    Concept approved

  • Apr 24

    Contract signed

  • May 02

    Production began

  • May 18

    Final delivery

Payment terms

50% upon contract, 50% on approval · Net 30

Usage rights

90 days paid social, organic in perpetuity

ContractSigned
InvoiceSent
StatusApproved