Mindful Movement

Lululemon · New Inquiry

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Lululemon

Mindful Movement

Due Jun 10Contact: Alex Marin$5,400

Brief

Campaign brief

Lululemon is launching their mindful movement initiative across paid social and organic channels. We're producing premium UGC that highlights authentic morning rituals and product integration in a documentary, cinematic style. Tone should feel elevated, intentional, and confident — never overly polished.

Scope

Deliverables

  • 1x TikTok-style UGC video
    Submitted
  • 1x Instagram Reel
    Submitted
  • 3x raw clips
    Pending
  • 5x product photos
    Pending

Standards

Content requirements

  • Vertical 9:16, 4K minimum
  • Natural light preferred
  • Voiceover, no music bed
  • Brand product visible in first 2s
  • Authentic, unscripted feel
  • Caption-friendly framing

Notes

Revision notes

Alex Marin · 2d ago

Loving cut #2 — can we tighten the intro by ~1.5s and bring product label into focus a touch earlier?

Alex Marin · 5d ago

Concept deck approved. Greenlight to shoot.

Timeline

  • Apr 12

    Inquiry received

  • Apr 18

    Concept approved

  • Apr 24

    Contract signed

  • May 02

    Production began

  • Jun 10

    Final delivery

Payment terms

50% upon contract, 50% on approval · Net 30

Usage rights

90 days paid social, organic in perpetuity

ContractSigned
InvoiceSent
StatusNew Inquiry