AG1 Daily Ritual

Athletic Greens · Paid

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Athletic Greens

AG1 Daily Ritual

Due Apr 28Contact: Sarah Chen$3,200

Brief

Campaign brief

Athletic Greens is launching their ag1 daily ritual initiative across paid social and organic channels. We're producing premium UGC that highlights authentic morning rituals and product integration in a documentary, cinematic style. Tone should feel elevated, intentional, and confident — never overly polished.

Scope

Deliverables

  • 1x TikTok-style UGC video
    Submitted
  • 1x Instagram Reel
    Submitted
  • 3x raw clips
    Pending
  • 5x product photos
    Pending

Standards

Content requirements

  • Vertical 9:16, 4K minimum
  • Natural light preferred
  • Voiceover, no music bed
  • Brand product visible in first 2s
  • Authentic, unscripted feel
  • Caption-friendly framing

Notes

Revision notes

Sarah Chen · 2d ago

Loving cut #2 — can we tighten the intro by ~1.5s and bring product label into focus a touch earlier?

Sarah Chen · 5d ago

Concept deck approved. Greenlight to shoot.

Timeline

  • Apr 12

    Inquiry received

  • Apr 18

    Concept approved

  • Apr 24

    Contract signed

  • May 02

    Production began

  • Apr 28

    Final delivery

Payment terms

50% upon contract, 50% on approval · Net 30

Usage rights

90 days paid social, organic in perpetuity

ContractSigned
InvoiceSent
StatusPaid