Whoop
Morning Recovery Series
Due Jun 02Contact: Derek Vance$7,800
Brief
Campaign brief
Whoop is launching their morning recovery series initiative across paid social and organic channels. We're producing premium UGC that highlights authentic morning rituals and product integration in a documentary, cinematic style. Tone should feel elevated, intentional, and confident — never overly polished.
Scope
Deliverables
- 1x TikTok-style UGC videoSubmitted
- 1x Instagram ReelSubmitted
- 3x raw clipsPending
- 5x product photosPending
Standards
Content requirements
- Vertical 9:16, 4K minimum
- Natural light preferred
- Voiceover, no music bed
- Brand product visible in first 2s
- Authentic, unscripted feel
- Caption-friendly framing
Notes
Revision notes
Derek Vance · 2d ago
Loving cut #2 — can we tighten the intro by ~1.5s and bring product label into focus a touch earlier?
Derek Vance · 5d ago
Concept deck approved. Greenlight to shoot.
Timeline
Apr 12
Inquiry received
Apr 18
Concept approved
Apr 24
Contract signed
May 02
Production began
Jun 02
Final delivery
Payment terms
50% upon contract, 50% on approval · Net 30
Usage rights
90 days paid social, organic in perpetuity
ContractSigned
InvoiceSent
StatusIn Production